Brand: Kecap ABC Indonesia (Soy Sauce)
Idea Name: REAL HUSBANDS COOK

Case Study Film.

Getting Indonesian Men to be equal partners in the kitchen.

CREDITS:
CCO: Venkatagiri Rao
ACD: Sourav Pattnaik
Copywriter: Rajivi Rao
Client: Kecap ABC

Execution:

The digital film.

Di tahun 2017, terdapat 374,561 kasus perceraian di Indonesia. Kecap ABC ingin membantu mengurangi angka perceraian ini. Melalui Akademi Suami Sejati, para suami bisa belajar menjadi pasangan yang setara dimulai dari dapur. Para suami bisa mempelajari tips dan trik di dapur dan juga memasak makanan sehari-hari yang lebih kaya rasa dengan resep Perasan Pertama Kecap ABC.

Website:
https://www.heinzabc.co.id/kecapabc/akademisuamisejati/

Brand: Sambal ABC Extra Pedas (Sambal Sauce)

The Brief:
To amplify the spiciness of the World’s Spiciest Noodles courtesy Sambal ABC Extra Pedas in a fun, interesting manner.

Medium:
Digital Film + On-ground Activation

Insight:
There are a lot of topics forever debated about which are generic, yet polarising in Indonesia.

Idea:
The Spicy Showdown.
Two bowls of the world’s spiciest noodles, two contestants with polarising views, one glass of water. And Indonesia decides who gets the glass of water and wins. In essence the spiciest noodles settle the debates once and for all.

CREDITS:
CCO: Venkatagiri Rao
ACD: Nandan Joshi
Copywriter: Rajivi Rao
Art Director: Akshit Salian

Execution: Digital Film
At the Jakarta Culinary Festival the battle took place. And we saw it through.

Ini dia perdebatan terseru yang pernah ada, #AduPedasSambalABC dimana selebriti favorit kamu bertanding untuk menaklukan Mie Terpedas Sedunia. Penasaran siapa yang akan menang? Cek keseruan lengkapnya di http://bit.ly/mieterpedasdiduniaabc!